Adam Ferrie Creative Director

ABOUT

Concept -
Attention is the new donation - The Great Reef Census calls on everyone to donate their attention to scanning images of The Great Barrier Reef to identify areas in need of protection.
Execution -
We created a human iris, one of nature's most beautiful creations, in the form of nature's other most beautiful creation. Coral of the Great Barrier Reef.

MADEIT CREDITS

  • Citizens of the Great Barrier ReefClient
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