Adam Ferrie Creative Director

ABOUT

While demand for talent with disability increased as a result of Shift 20 Initiative’s launch in 2023, there was no ‘ready-made’ talent pool to represent disability. PWD had been excluded as a result of an archaic, and exclusive system. So, we subverted the world’s largest social entertainment platform TikTok, turning it into the world’s first open source casting channel for talent with disability.

AWARDS

AdNews x3
AWARD Awards - 3xBronze
B&T Awards x3
Best Ads - Winner
Cairns Crocodiles - Silver
MADC Awards - Gold
Mumbrella Awards x2
Spikes Asia - Gold
TikTok Ad Awards - Winner/Gold
Webby Award

MADEIT CREDITS

  • Priya Addams-WilliamsClient
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