Adam Ferrie Creative Director

ABOUT

To launch Bonds’ new kids bed sheets, we created a tool to make the bedtime routine a bit more fun. The SnooZoo. A bunch of playful AR animals that help your little cubs get ready for bed. Each patterned sheet unlocks a guided AR experience with an interactive bedtime routine, designed for kids and parents to engage in playful tasks to get the characters to bed.

AWARDS

AGDA Awards - Finalist
Best Ads - Outdoor- Winner
Best Design Awards - Bronze
Campaign Brief 'The Work' - Winner - Print Craft - Photography
Good Design Awards - Winner - Digital

MADEIT CREDITS

  • BondsClient

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