ABOUT

The Grand National is the world’s greatest steeplechase. It is watched by 10m people in the UK and 600m people around the globe in more than 140 countries. It's racing's greatest asset, attracting both race lovers and fun lovers.

The Grand National is staged by The Jockey Club at its Aintree racecourse in Liverpool.

Previously the race was branded and promoted using the Jockey Club's own visual identity. However, the business made a strategic decision to create a marquee brand solely for the race. The aim being to build brand equity for potential sponsor sales and drive new customer acquisition.

After two years of racing with no crowds due to the pandemic, we needed to create an iconic brand that welcomed race lovers from all walks of life back to this iconic event.