ABOUT

GBA [Guilty By Association] is a digital bridge to empower the creative unseen, redistribute wealth, and re-engineer an antiquated system. It is building an inclusive space for culture commerce, and an ever-expanding community of artists, designers, and buyers. I was tasked by the punk-positive strategy studio MØRNING, to develop the Web2 and Web3 strategy, ToV, and content direction in alignment with GBA's subversive and rebellious nature. An incredibly fun, rule-breaking, mission-driven project that required unconventional problem-solving and abundant creative thinking.