ABOUT

I do love the creative industries but nothing lights my brain on fire more than the rigid sectors; experience has shown that they call for the most subversive transformations. Case in point, BSS - one of the biggest financial consultancies in Europe. Part of their rebranding with the multi-award-winning Semiotik Design Agency was the creation of a company DNA brochure, for which I did the content development. For the content direction, and in close collaboration with the CD, we decided to create "Prime Matter" - an edition of five chapters highlighting the origins, processes, and expertise of BSS. The story of the company is intrinsically linked to its founder and as a symbolic amalgamation of early-life anecdotes, sentiments, and business insights, it is expressed through words and visuals that ultimately synthesize the impactful world of BSS. They compose a linear narrative that, as a mosaic of information, is an invitation to introspection and acquaintance. I also had the pleasure of having two of my digital artworks featured in the edition. Definitely not your usual fin-tech brochure.