ABOUT

Leclerc wanted its chocolates brand Equador to be seen as upper-ranged.
That is how I completely changed the former packagings, making them much more luxury.
The metallic packaging has a different colour according to the product (golden for truflles, red for crunchy dark chocolate pieces, light brown for marrons glacés and light blue for fresh chocolates).
I took a particular care when choosing the picture, because I wanted to give the impression that the customer can nearly touch the product.