Accelerator worked in partnership with Warrnambool agency GenR8 to create a campaign to drive a large audience to the 2015 Regional Victoria Living Expo which ran from May 1st to 3rd at the Melbourne Exhibition and Convention Centre. The Regional Victoria Living Expo is a key initiative in the Victoria Government's strategy to drive population and investment in the regional and rural space. Their goal is to provide Melbourne residents and businesses with all of the information for relocating to the area. Accelerator created a video that focused on a very common routine, reading the paper. Each image represented an aspect of this booming location.