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Accelerator recently launched a campaign in Australia and New Zealand for Cat PartStore. The campaign targets existing Caterpillar customers who aren’t currently enjoying the ease and convenience of ordering their Cat Parts online. The integrated campaign had a large emphasis on online engagement and included video content, online advertisements, edm’s and some impactful point of sale material. Material is now being adapted for launch in the US. Don’t we all love going to the store without leaving our desks!