ABOUT

The story is about a mother of a 5-year-old who comes to the gym everyday to workout and competes with herself to break her own record with the help of her trainer at Raw Crossfit gym. The campaign is called break your own record and has a very simple appeal which is to have a competition with yourself instead of others. Creatively, the visuals are supported with a very powerful voice over which connects the character's life, and the gym. It also states that the times have changed and some people too so raw crossfit is for the new generation.

Team
Produced by Ravneet Oberoi (French Fries Films)
Directed by Abhimanyu Aneja

Dop - Bhaavan Goswami
Lead Artist - Vaneet Kaur
Supporting Artists - Sunil Deuba, Tanisha, Gurpreet kaur, Atul kumar, Nitish Rathi
Assistant - Lovely Arora
Camera Assistant - Rahul
Post Production - French Fries Films