ABOUT

It has always been difficult for me to draft creative ideas in the segment for women. To think like a woman, you have got to live like one. Women live a happier life, they are a lot more fun-loving and they live in the present. When this project came to me, I wanted to say No, since it was outside my comfort zone. I took a few days to think of an idea and gave it a second thought. I couldn't think of anything. I started to brainstorm with my producer and then it hit me and him. We thought of a character who is a city girl and uses this cycle to commute almost everywhere and wrote a short ad like video where we showcase the things she does in a visual time span of 3 days. We had only 1 day to shoot. We decided upon 4 different locations to cover, each one at a distance of 10-12 kms from another. During the pre-production, I was using the app previs pro, which gave me the liberty to design the shots in the 3D environment for storyboarding. I took this liberty to another level when I used its artificial reality feature and took the 3D character out of the app and uploaded it in the real environment to see exactly what the shot would look like in a particular location. The character's mood was kept confident, fun-loving and energetic, the cinematography treatment was kept mid-paced and a lot of dolly in movements, the height of the camera angles were predesigned and was given attention to.