Absolute
London
ABOUT
GMR is a smart insole aimed at getting a generation of young gamers moving by connecting their in-game FIFA Mobile skills with real life activity. To launch it, adam&eveDDB tapped into gamers’ competitive nature to get ahead, and injected social competition into every element of the campaign – from product development to comms. Results, so far: Shots and passes: 19,744,778. Distance moved: 599,201,723 metres.
MADEIT CREDITS
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Adidas X FifaClient
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Matt BurnCG Supervisor -
Cannes Lions Winners 2021 -
Absolute