ABOUT

Un cuento chino is an Argentine film that explores the unexpected encounter between two people from entirely different cultural backgrounds. As part of a university project, the brief was to develop a cohesive set of graphic materials to promote a fictional re-release of the film.

The visual concept is based on the idea of forced coexistence between Argentine and Chinese cultures, using collage as the primary graphic technique for its ability to bring together elements that would not normally share the same space. Through paper and image cutouts, image transfers, textures, and ink strokes, the design explores the contrast between the two cultures, combining the solemnity and traditions of Chinese culture with a more chaotic and carefree Argentine aesthetic.

This cultural encounter was translated into a visual system comprising a poster, tickets, a pressbook, and various promotional materials. Each piece reinterprets objects and symbols associated with both cultures, creating a visual identity that, through unexpected combinations, captures the spirit of inclusion and coexistence at the heart of the film.