ABOUT

No Tan Grandes (Not Old Enough) is a social awareness campaign developed as part of a university project to raise awareness of and challenge the hypersexualization of children. It addresses the normalization of sexualized appearances and behaviors associated with more mature age groups among children and adolescents, highlighting the influence of social pressure and its potential impact on their physical and psychological development and wellbeing.

Through a visual communication strategy, the campaign aims to raise awareness among both young people and the adults responsible for their upbringing, encouraging a critical perspective on these behaviors and emphasizing the importance of prevention.