ABOUT

Marty D is an Argentine singer and influencer who was looking to refresh her visual identity to reflect a new chapter in her artistic career. Her previous logo had been created during her early years as a YouTuber and retained a youthful aesthetic that no longer represented who she was as an artist or the direction of her musical career.

The redesign aimed to establish a more mature, urban visual identity. Drawing on her initials, M and D, I developed a contemporary monogram designed to work across different contexts within the music industry, from digital assets to stage graphics and signage.

The new identity reflects Marty D's evolution as an artist, moving beyond her early, child-oriented image and establishing a visual language that aligns with her new musical direction.