ABOUT

Avocato is a family-run vegan food business based in Ranelagh, Buenos Aires. The brand aims to introduce the local community to a wider range of plant-based options, offering ready-made meals, baked goods, and pastries.

The project focused on creating a fresh, approachable, and distinctive visual identity. The brand concept stems from a playful combination of the words “avocado” and “cat”, brought to life through a symbol that merges the shapes of an avocado and a cat.

Building on this identity, I developed a range of brand applications, including packaging, printed materials, and merchandise. Given the business's limited budget, I designed these applications around simple, affordable, easy-to-implement solutions, such as stickers and stamps. This approach allows the client to maintain a cohesive brand identity without relying on costly production processes.