ABOUT

Brief
Sentronics are one of the country’s top providers of high accuracy fluid measurement products and solutions. They wanted a dynamic new site to add depth to their brand story and add a spark back into their site, as well as elevating their messaging to better represent their position as market leaders and set them apart from their competitors.

Execution
Initial scoping began with examining the ways Sentronics’ targeted its audience, delving deeper into the mission statement behind their branding. In comparison with their industry competitors, we took to finding new ways to build on their visual identity. One stand-out feature are the ‘fluid precision lines’ running throughout the site. Used to cohesively tie together their branding, this design element represents high precision and ultra sonic measurement - supporting Sentronics’ brand story, and creating a premium, visual point of difference.

Results
As a result, Sentronics' site is clear and eye-catching, displaying their products and solutions as part of an engaging and intuitive user journey. On the back end, the site is secured on green servers and accessible via CMS designed for easy updates.