ABOUT

Since launching in early 2006 Betway aims to provide first-class entertainment across the spectrum of sports betting, casino, bingo and poker. As do many bigger betting brands, which unlike Betway, have a high street as well as an online presence. Betway needed a distinct tone to get noticed in a cluttered market, and enter the top tier of most recalled repertoire brands.

Sports fans for whom, as legendary Liverpool manager Bill Shankly once said, football isn’t a matter of life and death - it’s far more serious than that. They’ll love you like a brother if you can show you share their passion.

We have worked with Betway to break free from the limits of category conventions using an idea that connects emphatically and unequivocally with true audience culture and behaviour. With ‘For The Love Of The Game’, Betway demonstrates that it knows only too well that, if the game’s on (especially if you’ve got money on it), everything else is a bit of a distraction.

As legendary Liverpool manager Bill Shankly once said, Football isn’t a matter of life and death, it’s far more serious than that. From the Arctic, to the ocean, and into space, the Betway boys show that no disaster can get in the way of the footie. Each film, shot in the style of classic movies and giving a nod to the golden age of cinema, has been created to provide pure entertainment but also land the brand, speak to audience culture and drive acquisition.