ABOUT

When going after the 'yoots', it was apparent that we couldn't just make ads and expect them to like Subway.

So instead, we bombarded our audience across their entire digital landscape with one single word: "BIIITES". Delivered in a way that was short enough not to be annoying, but disruptive enough not to be ignored.

From 'unskippable' 3 second in-feed ads, to TikTok challenges, to 5 second cinema ads, Snapchat Lenses, and 1 word YouTuber ad-reads, we embedded an entire 'bite-sized' campaign into the lives and brains of Gen Z's.