ABOUT
Every year, the UK eats over 11 billion sandwiches, yet only 4% of those include Hellmann’s. We needed to convince the nation that Hellmann’s rightful place was in sandwiches, so we went on a quest to become the Official Mayonnaise of the Sandwich. And what better way to do that than to convince the town of Sandwich in the UK, where the sandwich was born, to bestow on us this honour.
To establish legitimacy, we recreated the world’s first sandwich, now with Hellmann’s, and invited Britain down to Sandwich to try it.
In recognition for our contribution to the sandwich, and to Sandwich, the Mayor and Town Council named Hellmann’s the Official Mayo of Sandwich, news that was shared through media outlets such as the BBC, Trend Hunter and across social.
MADEIT CREDITS
-
Hellmann's/UnileverClient
-
Edelman -
Albert Botelho BernardoAssociate Creative Director
Back to The Official Mayonnaise of Sandwich project
Felipe Braz Costa
Executive Creative Director, Edelman EMEA
Spain
Albert Botelho Bernardo
Associate Creative Director - Art, Edelman
Spain