ABOUT
Gamers don’t forget to eat. They just do not want to abandon the game to make something worth eating.
In multiplayer gaming, even a short break can mean losing progress, missing the match, or letting the team down.
So many players each for the junk food or skip meals entirely.
To connect with Polish gamers, one of Europe’s most committed gaming communities, Knorr created a solution that worked around gameplay instead of interrupting it.
Introducing the Snack Sync PC.
A custom-built gaming rig that cooked a two-minute pasta pot during natural moments of downtime.
Built by inventor James Bruton and tested live by gaming creators, it proved that hot food and uninterrupted play could coexist.
The impact was instant: all 10,000 discount codes were redeemed within two hours of campaign launch, helping generate 12.7 million social impressions.
Snack Sync PC turned Knorr’s quick-meal promise into a credible gaming innovation.
Back to Snack Sync project
Felipe Braz Costa
Executive Creative Director, Edelman EMEA
Spain
Albert Botelho Bernardo
Associate Creative Director - Art, Edelman
Spain