ABOUT

A few years ago, Alpina commissioned us to develop a campaign for a high-priced, top-quality product that needed to sell better.
To solve this problem, we changed the product's positioning; instead of the complicated German name, we called it Baby Room Paint.
We made this decision based on the insight that parents are ready to avoid buying the best quality products for themselves. However, they continually believe in the best for their children.
A campaign based on this simple decision increased product sales by 70%.