ABOUT

"Mountain" water - this is a new product from "Coca-Cola", which has the ambition to make everything that is so unique to the Georgian mountains and that is its real strength - flora and fauna, socio-cultural norms, folk heritage, myth, cuisine - more accessible and for the modern society.

Expeditions were chosen as the primary format of the communication campaign, which was made this summer in the two most beautiful regions of Georgia - Tusheti and mountainous Adjara. McCann Tbilisi worked on the campaign, and ABK MTA worked on the video.