ABOUT

The Magic Making department. This campaign was created by our Social Media team and was designed specifically to bypass traditional marketing channels, and utilise the social environment. The Magic Making Dept. uses customer insight, relevancy and personalisation (instead of big budgets) to engage through surprising and delighting customers.
I was tasked at designing the branding and supporting collateral. This project has won 4 awards in the past year and is going from strength to strength.