About me

Having graduated with a First class degree in Graphic and Digital Design, I have

developed my design skills and mastered how to fully utilise design software such as

the Adobe Photoshop, Indesign, After Effects, Premiere Pro and Illustrator. In my

previous role, I worked on numerous projects that required me to create and develop

visual designs for campaigns, events, presentations (brand decks and style guides), marketing

collaterals, social media assets (GIFs, still images and short animation clips) and

publication prints from booklets to wall exhibit displays that showcase Atom Group's

products within the local and international market.

During my time in Atom Group, I mainly worked on a brand called "That Boutique-y

Whisky Company". I was given the opportunity to build the current style and improve

the overall brand identity of the brand from its brand guidelines to its stylistic look for

the whole brand range. I developed a style that is quirky and playful theme to which

allowed me to explore and encompass a characteristic approach that well represented

the brand.

A great example of my work is a project for our China Global launch. I was required

to conduct in-depth research on how China's Global JD shopping website operates

and apply the new style to match the standard of the Chinese market. I have

established an interface design that lays out the deck of products in a clean format but

also formulates a youthful design tone within the grid layout of the website. As a

result, It was a successful launch and the outcome was well-received by the masses

which increased the sales of "That Boutique-y Whisky Company" within the Asian

market.

Overall, I have worked on a variety of projects that showcased my talents in a fast-paced

environment. I am a designer that is full of drive and determination with great

attention to detail mindset in my line of work. I would bring my creative passion and cultivate

my knowledge to produce a type of visual piece to provide a form of communicative clarity between

the design and the market. Resonate an understanding and building relationships with

the use of imagery as a form of a universal visual language.

Work
Articles
Achievements
Activity

Abel's work

AxelMatthew_ AlphaEight Clothing Line #1

ALLTOPLAYFOR Concept Designs | CAFC Freelance Project

uogBOB Campaign

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PRMR SERIES

Storm Brewing

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