ABOUT

Our lovely long standing clients at Milwaukee Tool asked our lively lounge to create a powerful 45s 3D video to match their exciting new product, the 1” D Handle Impact Wrench.

When we were briefed, the tool hadn’t been released yet and they wanted to launch it with as much oomf as possible, given it’s an extremely powerful and stand out tool.

Being cordless, the 1” D handle is a step above the rest with features such as the brand spanking new pneumatic system and compact structure.

The brief was semi-open so we had a bit of space to get digitally creative with how we showed off the product's features.

Salamandra uk created an impactful 42 second 3D-animation that really packs a visual punch… so much so that it won gold at the Vega Digital Awards 2021!

As this video was for a product launch, we incorporated their strong brand imagery, key product stats and all the new features. This epic animation features a mix of CGI and motion graphics, including an animated product demonstration and a stunning product explosion that not only conveys the innovation of their pneumatic system but also the sheer power of the tool.