AAWE
Leeds
ABOUT
The Challenge
InPost aim to provide a smarter, more convenient way to send and receive parcels. With the launch of the ability to send a parcel via their app, they needed to provide an exceptional experience for day one to guarantee usage.
What We Did
An expert analysis of the end-to-end journey. In total, we were able to provide nearly 30 specific recommendations covering communication of delivery estimates, to stating what 'Print-free' actually means. We affected all channels including everything from app design, physical lockers and communications.
The Results
InPost have achieved a doubling of delivered parcels via their service to 93.2 million parcels.

Back to New service design to double the number of parcels sent project
Creativepool
United Kingdom