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Pull-up Banner Design
Client: CSM Business & MobilityClient Brief:CSM Business & Mobility approached me to design two pull-up banners (same Layout) for upcoming trade shows: one for their WorksiteOps Accelerator and another for their CollaborationOps Accelerator. The client provided brand links, logos, and a detailed description of the programs, including key features, target audience, and visual requirements. They requested banners in 2200mm × 850mm portrait format, with a top section for the product name, three diamond-shaped images depicting frontline workers using the apps, a section for dot-point highlights of app features and benefits, and branding at the bottom. For the CollaborationOps banner, Microsoft’s partner marketing guidelines were provided to ensure the messaging clearly represented the client’s services without implying Microsoft endorsement.Design Decisions:I translated the brief into a visually engaging, portrait-oriented banner layout. For both banners, I used diamond-shaped imagery to highlight workers interacting with the apps, combined with concise dot-point feature highlights to communicate the key benefits. Branding was placed clearly at the bottom, maintaining professional alignment with the client’s guidelines. The result was a clean, informative, and trade-show-ready design that balanced visual impact with clarity of messaging.