ABOUT

We were briefed on the launch for the New Coca-Cola Zero Sugar back in February. Developing a campaign to bring awareness of the new improved recipe, tasting more like Coca-Cola Trademark.

The experiential campaign needed to be both iconic, interactive and cause social reach. We designed and built a 5 metre tall contour bottle filled with liquid that bubbled. We placed it onto a podium making it a total height of 6.5metres.

The bottle launched at British Summer Time festival and will travel across the country to 12 cities, supported by ATL and digital campaigns.

We also took over the cinema at British Summer Time, Showing great classic films every evening for free, We design and built a 2.5 metre retro drive-in cinema sign.