ABOUT

To celebrate ck’s new fragrance Deep Euphoria, Coty asked us to create a launch event that would embody the keynotes of the scent. With this in mind we developed, designed and created a fully immersive experience that walk through the scent using the story of the ATL to aloud people to get fully immersive within the fragrance.

Once someone had passed through the different spaces, they eventually arrived at a photo opportunity to encapsulated them as a slow motion gif with there own smartphone, then encourage to share via intsagram to win ck prizes.

As part of the launch, we needed to engage with the key retailers, during there pre christmas expos, We created a separate version of the light installation photo booth.