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System Update: This campaign looks to create a provocative, high impact ‘hard reset’ of the financial system, using a disruptive visual idea that celebrates the benefits of crypto. Designed to be placed within the context of other commercials, it initially feels like a screen malfunction, as if the system itself is updating live. Then using the very code crypto is built from, we get taken ‘into the update’ — a beautiful, joyful, meticulously crafted journey into the world of crypto + its benefits. From beginning to end nothing appears on screen that isn't the Coinbase mono typeface (inc logo)