As research suggests there could be more plastic in the ocean than fish by 2050. Hoi Polloi director Aaron Dunleavy teamed up with Plastic Oceans UK and TBWA to create the #FutureFishandChips campaign to help change the nation's attitude towards plastic usage.
The film was shot in a real fish and chip shop in Aaron's home town of Blackburn. Aaron wanted to make an impactful film that targeted real working class people, people who are often left out of the conversation.
The film has been named Campaign's best-in-class example of brands beginning to work in the Social Space, helping to clear up our environment.
*No humans were harmed in the making of this film.