About me

Aaisha is a branding and marketing professional, with over a decade of experience in the field. Before launching her own studio, crave., she served on the marketing teams at major record labels Island Records, Mercury/Def Jam Records, and Levels Entertainment. Within these roles, she worked on various #1 singles and albums across a diverse and successful roster.

Aaisha's brand studio crave., founded in 2013, creates and builds brands for culture. Over seven years, crave's clients have included global brands and start ups alike. The female, POC founded company is one of few independently owned studios with major global clients such as BBC, Google and Nike, and is run by a team that is notably younger than the vast majority of their peers. Aaisha oversees the day-to-day running of the business.

In 2019, Aaisha became one of four Founders of Equiano Rum. Together with her co-founders and a kindred goal to create something unique and firmly place giving back at the center of their work, Equiano's founders have brought the world's first African & Caribbean rum to the market, giving a % of profits to freedom and equality organisations annually. Aaisha serves as Brand & Marketing Director for Equiano across its growing global territories.

Aaisha is a confident and inspiring speaker. Speaking, writing & mentoring events have included: Google, Cannes Lions, various brands for International Women's Day, Virgin Media Pioneers, Soho House, This Way Up (podcast), Liverpool International Music Festival, University of Hertfordshire (guest lecturer), RumFest.


Branding, Business Development, Business Management, Creative Direction, Marketing, Strategy Planning

Sector Experience

Brand Management, Branding, Communications, Creative Services, Design, Marketing, Social Network / Community


8O8 whisky, BBC, By Rory, Discovery Networks International, Google, Island Records, Liverpool International Music Festival, Ministry of Sound, Nike, Our/London Vodka, PMR Re, Sony Music Entertainment, Taylor Morris, Universal Music Group, Virgin EMI, War Child

Influencer of the Year 2020 Shortlist Annual 2020 JudgeIndependent Agency of the Year
On the web
Skill Level
Creativepool member since 24 September 2014