ABOUT

As part of the social media plan for the Day of the Dead campaign, I worked alongside the Account Director, Art Director, and Copywriter to plan and implement the launch of the Calaverita generator on Jose Cuervo socials and microsite. I was responsible for creating the animations and static posts using the existing imagery to create hype around the campaign.

I used After Effects to roll out the storyboarded reels, ensuring they met the appropriate dimensions for social media platforms (predominantly Facebook and Instagram).