ABOUT

Matta was tasked with creating a global campaign for men's health charity Movember bringing back their tongue-in-cheek, bad boys of charity personality and ultimately increase participation and fundraising during 2019 focussing on Australia, UK, Canada and USA as key markets. The campaign comprised of TVC, DOOH, OOH, cinema, print and online across moving image and static assets. Being a charity, Movember took to assets we produced and used their reach and influence to get incredible ad space across the 4 main markets and beyond. We secured celebrity VO from Rhys Ifans for the UK TVC and Tony Goldwyn (Ghost, Scandal) for the US and Canadian versions.

We worked with existing MoBros (regular fundraisers and survivors) internationally bringing them to the UK for inclusion in the static and TVC productions which brought authenticity to the project.

At last count, participation and donations were up 40% on last year.

We worked with photographer Shamil Tanna on the static campaign and with Smuggler on the TVC production.

This campaign has run for 3 years and continues to garner great traction and donations