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A film and photography campaign to launch World Rugby Women In Rugby initiative, encouraging more women and girls to get involved in the sport. It was a roaring success with 2M views in the first 2 days and 9M over the first month. They saw almost 5000 sign-ups worldwide on their websites and had 400K+ engagements. Legends from across the sports world such as Billie Jean King shared the campaign and content on their own channels.