ABOUT

To celebrate the launch of Squid Game 2 on Netflix, Just Eat brought the world of Squid Game IRL. The campaign came to life across multiple touchpoints, from broadcast and digital to social, and culminated in a fully branded restaurant pop-up inside Squid Game 2: The Rave (headlined by Peggy Gou!!). Inspired by Korean street food markets, I collaborated closely with our design team and set and scenery developers to execute everything from prop posters and stickers to neon signage, custom seating, wall graphics, and even napkin holders as well as coordinating with food service and hospitality suppliers for seamless food ordering and catering. The result was an immersive dining experience packed with food, music, and plenty of red tracksuits