ABOUT

Overseeing the design, production and implementation of the widely successful PR activation and takeover of King's Cross Granary Square for #NotAStreetwearBrand campaign for mountain gear brand, Mammut. This huge undertaking included the production of projection mapping, live running of the event, buidl of an interactive 'basecamp', social competition, guerilla marketubg, casting, real mountain experts, collaborating with influencer casting and creation of social content.

It was the most successful campaign ever reaching 14M users, gaining 25M impressions, and engaging over 3M with the competition alone.