ABOUT


BRIEF
The OSJ is a charity, who passionately believes that music has the power to transform lives. They raised funds to bring Afghanistan’s First All-Female Orchestra to Oxford to support their music education. At the end of their stay they performed a concert to honour the occasion. As a thank you to all their supporters, the OSJ asked us to create a commemorative poster which could be mailed out.

SOLUTION
We designed a traditional handwoven rug, incorporating the apparatus of war depicting the Orchestra’s incredible journey from hardship to musical harmony. We commissioned its production with a women’s charity from Kabul and then photographed it to create a poster, with the copy in the ‘care label’. The posters were sent in a rubble sack, which traditionally Afghan rugs get dispatched in.


CULTURAL CONTEXT
A handwoven wool rug is an iconic symbol of Afghan culture, often used as a stage. They say, “when you look at an Afghan rug, you can see its soul”. Traditionally weavers used to conceal themselves and messages within their design, and during war times, ‘war rugs’ were produced and are still considered today the world's richest traditions of war art.

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 7 September 2020 2020-09-07T09:06:27+0100

AWARDS

D&AD Award - Graphite
Design Week Award - Category win
Drum Design Gold x 4
Drum Design Grand Prix

MADEIT CREDITS

  • Orchestra of St JohnClient
Annual 2020 ShortlistAfghanistan’s First All-Female OrchestraIllustration Pro member:

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Contributor:

Williams Murray Hamm has been a Contributor since 16th July 2018.

Invite x3

Afghanistan’s First All-Female Orchestra

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