ABOUT

A child learns best through playing. We wanted to tell people about OCBC Bank's Mighty Savers, a program that teaches kids about saving money and understanding finances. So, we let a 6-year-old named Zemily write and direct the commercial. We followed her as she learned about money, from budgets to needs and wants, and finally, she made the commercial.

We started the campaign by showing behind-the-scenes episodes of Zemily making her own commercial. This was a way to help parents teach their kids about money. The episodes turned into a stop-motion commercial with lots of paper cut-outs. We showed it to parents using highlights and teasers on YouTube, Facebook, and IG Stories.

By combining play and learning about money, we taught important lessons, like budgeting and knowing what's necessary and what's just wanted, in a fun and effective way.