Alvin Ho Head of Digital Creative

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The keyboard that swaps out toxic phrases for sweet and positive messages during gameplay.

There are 70 million online gamers and over 200,000 cybercafes across Indonesia. Unfortunately, the place where gamers find entertainment has also become a hotbed for cyberbullying. The research shows that bullying in online gaming contributed 70.5% of cyberbullying in the country.


Using first-party data, we identified and extracted toxic phrases commonly used by bullies. We then reprogrammed the processor of the Quantum Mechanical keyboards and synced the toxic phrases to the keyboard through QMK firmware.

The Anti-hate Keyboards were then given out to cybercafes across several cities. When bullies unleashed abusive attacks, their toxic phrases were swapped to sweet messages in the chatroom.

We have made the firmware an open source or everyone. Companies or the public can download and install the firmware to fight cyberbullying for the betterment of society.

AWARDS

Ad Stars Bronze
Ad Stars Crystal
Ad Stars Finalist
ADFEST Award - Bronze
ADFEST Award - Silver
One Show - Merit
Spikes Asia - Shortlist

MADEIT CREDITS

Influencer:

Alvin Ho was recognised as an Industry Influencer on 15th March 2016

Annual 2024 JudgeDirect Marketing Project featured: on 28th June 2023 Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Contributor:

Alvin Ho has been a Contributor since 15th March 2016.

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Anti-Hate Keyboard

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