5 years have passed since the legendary creative agency Wieden + Kennedy, and the power-house creative shop, Stink Studios, created one of the most memorable and mesmerising digital campaigns in the history of digital advertising.

We are of course talking about Honda’s The Other Side - a showcase of creative brilliance that set an unimaginable standard for interactive-video switching experiences and innovative engagement.

A campaign that still to this day comes up in meetings as the gold class for narrative experiences.

The only flaw- the live working experience can no longer be found.

“All too often digital campaigns don’t survive beyond their intended campaign lifespan, and we can’t enjoy them in the same way other campaigns can be heralded, acknowledged, and enjoyed many years after. " - Steve Callanan, WIREWAX CEO and Co-founder.

But fear not, after a sense of aching nostalgia and a little clever remastering from the WIREWAX creative time, we were able to enlist our video switching technology to bring a beloved legend back from beyond the grave.

For anyone who never had the chance to experience the campaign in its first release, or for those that missed it as much as we did, we present Honda’s The Other Side revived with WIREWAX. 

Use your R keys to experience Wieden + Kennedy and Stink Studios' The Other Side now.

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