ABOUT

Bearbed, is a project that arose in a request during the pandemic to increase sales of our Goodmax brand. Several reports indicate that the beard or facial hair acts as a sponge and makes the virus more likely to lodge in our body.
Much more when geek beards are in fashion and the carelessness of being at home without going outside in times of quarantine where to shave or not was less important. This is how this work came about, portraying various beard styles and the importance of being shaved at home.

Advertiser: GoodMax
Marketing Director: Naomí Rodríguez
Agency: Wings The Agency
Creative Director: Demian Campos