Early 2020 Fanatics launched two new ranges for NBA and Nike and two for NBA and Mitchell & Ness. I was part of the creative team which executed the whole project from initial ideation, through research, art direction, photo shoot, graphic design and artwork.
This is about the fashion. The culture. The love of the sport. Documenting our talent through the city, we combine mono textures and full colour images with bold type, to create a stylistically executed campaign. It’s energy. It’s attitude. It’s effortlessly styled. It’s ‘Style Up’.