ABOUT

Virgin came to us to help launch their new product ‘Stream’. Targeting a younger audience, they knew YouTube had a big role to play and wanted to use the platform to its full potential.

We sprinted alongside VCCP. The winning idea led to a full funnel creative approach with different ads for each stage (awareness, consideration, action). The consideration layer had personalised edits based on content types and each version addressed the viewer directly by calling out the non-skippable nature of the ad.

+40% Ad Recall and +14% Brand Awareness lift