ABOUT
People want fast broadband connections and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology.
When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. This film re-creates that experience, over and over again and with increasing excitement.
Ahead of a pivotal season in Bolt’s career, this film is about what it feels like to experience speed, at a physical and emotional level.

Back to 9.58 Seconds project
Jade Cummings
Digital Director/ Web Developer
United Kingdom
Zydrunas
Graphic Designer
United Kingdom
Jo Martins
Founder and creative, Lulu Baldrac
United Kingdom
Kelly Lacroix
Trailer Editor, Once Upon a Time
United Kingdom
Erik Blaho
Architect, Project LEA
Slovakia
Iván
Sr Art Director, Ogilvy Prague
Czech Republic