ABOUT

Beztroski Melanż (eng. Carefree Party) was begun as friends' meetings in clubs and pubs. Friends brings their friends and their friends brings more friends - this is how Beztroski Melanż became a big regular party. Now Beztroski Melanż is a mark, a brand with a lot of histories and parties behind. It is still about friends and party but it is also about feeling and looking good.

When founders were starting with Beztroski Melanż they did not even dreamt about that how big it could be one day - that day is now. They used to use logo design by some guy and they did not realized that logo was copy of someone else logo. It is time to rebrand Beztroski Melanż, time to design new logo and new strategy.

I started with a few simple questions, we reached to the most important features of Beztroski Melanz (e.g. friends, family atmosphere, being yourself and a lot of alcohol or else). I also checked and pick some photos from earlier parties for mood board.

I decided to focused on 'friends message' and humans relations. I used negative space to made hidden message about that what is behind great parties - alcohol. This two ideas gave me a chance to design logo friendly to show up at work, school, restaurant and parties.