ABOUT

The Crocodile Films team were brought in to consult on a recent Snickers campaign. Targeting a UK millennial audience, we were appointed because of our affinity with the demographic.

Mars had decided on the Crowd Sourcing model and engaged with a global network of filmmakers in the hope of finding 3 crews to make 6 films each. Our job was to go through each of the video pitches and whittle them down to our favourite 8, from which Mars would choose their top 3 to work on the campaign.

We submitted our report, Mars appointed their 3 film makers and production commenced. Unfortunately, the results were far from ideal. None of the films were considered worthy of distribution, falling well short of the ideas presented at pitch both in terms of story and production value.

Impressed by our consultancy, Mars turned to us to develop the campaign. Within one month, we had written and produced all 6 films.

Campaign Vital Statistics
• Scripts and storyboards developed and approved in 5 days
• Filming completed in 2 days
• Final edit completed and approved in 8 days
• Over 2,100,000 views combined on YouTube
• An average retention rate of 29 seconds for 5 second skippable YouTube adverts