ABOUT

A series of four short-form videos used to advertise Absolute Cult's new line of T-shirts.

The brief was to produce four stand-alone videos optimized for Facebook and Instagram that showcase different 'genre's' of clothing in order to be targeted to the specific demographic online as part of an overarching video campaign.
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- Music
- Star Wars
- Superheroes
- 'Mash-up' (used for distribution on social channels)