Thomas Sulley Senior Art Director

ABOUT

As they passed through London Victoria station, we gave commuters a chance to escape the everyday grind by winning British Airways flights to various Caribbean destinations. We invited them to take control of our flight simulator, and those with the highest scores won tickets every 15 minutes.

We brought the competition to life with outdoor and press advertising. These used a traditional Tube map style to illustrate each of the destinations.

MADEIT CREDITS

  • British AirwaysClient
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